Monday, April 16, 2012

Tuesday, July 12, 2011

A few weeks back I was contacted by the folks at Redshift, they had an interest in my work and extended an invite to partake in a mural project for their office space. I agreed to meet with them, and from there we discuss things further in detail. The brief I received is that they had this huge wall in a narrow passageway which led into their office space. They wanted a piece that started out small and grow into something big alongside guiding/leading you into their office space. They also wanted me to incorporate a list of inspirational phrases/quotes(that they provided) to go along with the piece in someway. As far as my artistic freedom to execute the project, it was pretty open ended. To help get a better idea of which direction to go, I asked them to share some example references of murals/pieces they liked. From what I gathered, they had an interest in bold decorative imagery, with expressive type, and limited color palette. They also had an interest in cityscapes as well. I took all that and mocked up a sketch for them. They enjoyed what I pitched and from there we moved forward onto the painting. It was a pretty smooth transition overall in the project. The folks at Redshift were really great to work with, they were pretty lax and let me do my thing. To accompany this project, they hired Nicole Salmeri (pretty cool videographer) to help document the process in a form of a time lapse video. It was a pretty fun project, I'm glad I had the opportunity to take it on. I worked on it in my off-time from work(day gig) so roughly it took about 30-40 hrs of work. I'll stop ranting now haha. Hope you enjoy. Cheers.
Original sketch for the pitch
Pictures of the wall. The wall is pretty wide and the hallway is pretty narrow hence why it was kind of hard to get really good shots of the piece.

Wednesday, August 04, 2010